Diamonds are forever – and now for everyone!

Introducing Jolie Chic, the hot new online jewellery renting company! Jolie Chic aims to provide jewellery to fashion-forward members on a rent per piece basis. The company will work in a similar way to ‘bag-borrow-steal’, with customers renting pieces of jewellery for special occasions and paying a fraction of the cost they would have incurred actually buying it.

They are also offering a $5 off your first rental when you sign up to the mailing list. We love this idea, as it means each piece of jewellery can be worn by hundreds of women, for years and years, reducing demand for resources and preventing waste. Plus – you’ll never know who wore your piece last; was it a superstar celebrity or a superstar eco-woman like yourself? Every piece will have a story to tell!

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