Splurge vs. Steal: African Accents from Edun & Asos Africa

Splurge:  Edun

EDUN is one of those sustainable brands you can’t tell from mainstream high runway fashion…it is actually a part of the illustrious Louis Vuitton Moët Hennessy group and was cofounded by Ali Hewson and her rock-star hubby, Bono.  The looks are amazing, high-fashion accents with an African touch.  Most of their garments are statement pieces, demanding attention to the fashionista in them.  Tops and bottoms could be the bold thing you accent with simpler stylings, while the dresses are perfect for events.  From gallery openings to posh nights out, you will never be outdone whilst wearing EDUN.

EDUN works to increase trade with Africa and is aiming to produce 40% of its seasonal fashion collection within Africa by 2013.  They are also building long term, sustainable opportunities by supporting manufacturers, infrastructure and community building initiatives, working within Kenya, Morocco, Madagascar, Uganda and Tunisia.  Prices start at $150 and work their way up, but my thoughts are the pieces are worth every penny.

Steal:  ASOS Africa

If you are looking to do some entirely guilt-free and unique shopping, check out the ASOS Africa collection.  Now in its third season, the line features tailored pieces such as organza skirts and embellished tunics made from hand woven fabric produced in Mombasa, Kenya.  This vivid collection is not only affordable, it also aims to support the work of SOKO (a workshop dedicated to developing a sustainable and long term solution to the economic problems in the Kenyan community).  Wear their giraffe/zebra-themed pieces to liven up a weekend at the beach or to brighten your party outfit.

Additionally, ASOS is donating a small profit from every item sold from both the ASOS Africa and Jessica Ogden for ASOS collections to enable SOKO to build a new workshop, so feel good about every purchase you make with them.  Pieces retail for between $45 and $136.

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